What are triggered emails, Features and Examples

What are triggered emails

Triggered emails are automated messages sent in response to specific actions or events. Examples include confirmation emails after a purchase, password reset emails, or welcome messages when a user signs up. These emails are generated based on predefined triggers and user behavior, ensuring timely and relevant communication.


What are Features of triggered emails

Features of triggered emails include:


  1. Automation: Sent automatically based on specific actions or events.

  2. Personalization: Customized content based on user data or behavior.

  3. Timeliness: Delivered immediately or at optimal times related to the trigger event.

  4. Relevance: Tailored to the user's recent interactions or needs.

  5. Tracking: Includes metrics for monitoring performance, such as open rates and click-through rates.

  6. Segmentation: Targeted to specific user segments based on behavior or attributes.


What types of emails are included in trigger emails

Triggered emails can include:


  1. Welcome Emails

  2. Order Confirmation Emails

  3. Password Reset Emails

  4. Abandoned Cart Emails

  5. Re-engagement Emails

  6. Account Notifications

  7. Shipping Confirmation Emails

  8. Invoice Emails

  9. Subscription Renewal Emails

  10. Product Review Requests

  11. Feedback Request Emails

  12. Event Reminder Emails

  13. Membership Renewal Emails

  14. Birthday or Anniversary Emails


Triggered email examples

Here are four examples of triggered emails:


  • 1. Welcome Email:

   - Trigger: A user signs up for an account or subscribes to a newsletter.

   - Example: "Welcome to [Company Name]! We're excited to have you. Here’s what you need to know to get started."


  • 2. Abandoned Cart Email:

   - Trigger: A user adds items to their cart but does not complete the purchase.

   - Example: "It looks like you left something behind! Your items are still in your cart. Complete your purchase now and get 10% off."


  • 3. Password Reset Email:

   - Trigger: A user requests to reset their password.

   - Example: "We received a request to reset your password. Click the link below to create a new one."


  • 4. Order Confirmation Email:

   - Trigger: A user completes a purchase.

   - Example: "Thank you for your purchase! Your order #[Order Number] has been confirmed and will be shipped shortly."